Search Engine Optimization (SEO) is the process of increasing a website’s rankings in Search Engine Result Pages (SERPs), which subsequently increases site traffic and revenue.
There are many types of targeted SEO strategies that can prove beneficial for your business structure. SEO helps generate leads by making your website more visible. It can place your site on the first page of a search engine, which makes searchers that much more likely to click on it.
By ensuring visitors know exactly what your site has to offer, SEO has the ability to bring more people to you, creating leads.
WHY DO LOCAL BUSINESSES NEED SEO?
Search Engine Optimization (SEO) is the process of increasing a website’s ranking in search engine results. Creating a site that’s easily navigable by users and search engines, adds authority and value to your site and ensures you rank at the top of Search Engine Results Pages (SERPs) for the products and services you offer.
SEO is integral to local marketing, as site extensions, localized keywords, and community driven content result in better brand and site recognition for people in your area. Focusing on measurable growth and results, Coalition uses SEO expertise to create a strategy that can bring your business to the forefront of your region and help you build long-term success.
LAW FIRM SEO
Law firm SEO (search engine optimization) can be one of the most productive and cost-effective ways to promote a firm online. Done correctly, and under the right circumstances, SEO can sustainably and affordably drive high quality, targeted visitors to a law firm website that are ready to hire a lawyer.
If your sight has a high traffic volume, high performance metrics, and has increased time on site then the search engines will see your web pages as valuable and give your law firm website design more authority over other competitors.
This will further your progress toward first page rankings. We highly suggest combining our SEO services with our website design services to see the greatest success and value for your dollar.
WHILE THERE ARE LITERALLY HUNDREDS OF RANKING FACTORS FOR A WEBSITE WE CAN MOSTLY DISTILL THEM DOWN TO THREE MAJOR FACTORS AND ONE DRIVING IDEA.
High Quality Content That Expands and Deepens Reach
The actual words on a law firm's website really matter. A website needs to effectively describe what the law firm does and be an ever-growing wealth of information on the areas of law for which the firm practices. A growing body of content shows search engines that the website is an actively maintained resource and will align it with an expanding set of search queries and keywords.
Producing content on a regular basis can be a daunting task for a busy practitioner. We have assembled a team of attorney copywriters and offer a comprehensive writing service for law firm websites and blogs to reliably create interesting and high quality content on behalf of our clients.
Links From Other Websites Increase Authority
When a website links another website as a reference, or to share material, this is treated as a vote of confidence by search engines for the website receiving the link. When a website has more incoming links, it's generally viewed as more authoritative on the topics it covers and rankings increase.
In an ideal world, links to law firm websites would be created by other website owners, bloggers and social media users out of their sheer enthusiasm to spread the word about a law firm's fantastic services. But, sadly, that's not often what happens for law firms. Lawyers and legal services just don't have the viral instagram-blogo-facebook-likeness of cupcake shops and exotic vacation spots.
To help law firm's build links, we work with 3rd party websites and blog owners to publish educational materials and articles that include a reference back to the law firm's website. This helps the law firm by creating a contextually relevant and authority boosting link.
Ideal Webpage Setup and Structure Help Grease The Wheels
Though search engines are now outrageously good at understanding natural language, there are still some technical steps that can be taken with website setup to improve the way search engines process the information being presented. Factors that are a part of each page on a website, such as title tags, headings, page layout, image text tags and links to other pages within the website can be structured in a way that tell search engines what that particular page is about and what's most important to pay attention to.
Individual page factors are researched and set when an optimization campaign begins. Then, as search rankings are established and more data becomes available, these factors are checked and tweaked.
Studies show that over 70% of legal sites do not have a clear call to action on their homepage for visitors to contact the firm, and 66% don’t have a contact form. If your current law firm website design puts you in either of these categories, then a new design is in order and we want to help you with that.