The research phase of the branding project is about gathering information and analysing the findings to get to know your business, industry, competitors, target audience and all of your existing branding and design. It typically consists of extensive desk and field research including interviews where your branding partner listens to you to understand your business challenges, and then aligns themselves with your vision.
The brand strategy is based on the findings of the brand research. While the research phase is about exploration, this step is for focusing and consolidating your values, business aspirations and vision for the future. The strategy stage sets the tone of your communication, and provides a rallying point for your team in terms of brand values and business direction.
Without design, you wouldn’t be able to deliver the strategy. The design phase is what translates brand values into practical solutions such as a memorable and meaningful visual brand identity. As part of the branding process, design’s main role is to formulate the visual identity but it often goes beyond that. Design thinking can be applied to many areas of your business to improve services, products and workflows.
The implementation stage is when your new brand identity is revealed to the world. It starts with the careful planning of the roll-out i.e. how and when certain aspects of your brand will be launched on various channels. Implementation can take many forms, from a few business cards to a website or series of product videos. This phase can happen very quickly, but it can also last several months depending on your business’ circumstances.
BRANDING & CUSTOM GRAPHICS
Many businesses take branding too lightly and an oversight on branding can cost you more than just a few clients – it might cost you your business. We create clarity for your brand presence – which will help you stay focused on your brand strategy and goals. Learn more…
Search Engine Optimization (SEO) is the process of increasing a website’s rankings in Search Engine Result Pages (SERPs), which subsequently increases site traffic and revenue. There are many types of targeted SEO strategies that can prove beneficial for your business structure. Learn more…
SOCIAL MEDIA ADVERTISING SERVICES
Our social media advertising services help you generate immediate results on social media. We connect your products or services to thousands of people who may be interested in them. Our social media advertising services will allow you to leverage the most cost-effective and … Learn more…
SEARCH ENGINE MARKETING OR PPC
Are people already searching for the products or services you provide? Advertising on Google allows you to put your company in front of your customers as they search. Push your brand to the top with Pay Per Click or PPC advertising. While traditional Search… Learn more…
We like simple design; we think it helps keep your message clear. We believe design should be concept driven and engaging. Great design can shift the perception of your brand and is an investment in your company's future. AG2 Digital will design a stylish, professional logo, website, business cards… Learn more…
Having a responsive web design that looks good on every device is critical. If your website lacks a responsive design, you’ll damage your brand, get less traffic and ultimately, lose leads. We’ll make sure your website looks fantastic on each platform by using elegant layouts and responsive design. Learn more…
WHO WE ARE
Our clients are our top priority. Whether they need help with generating leads, building their clientele or increasing sales, we are here to help. AG2 Digital rises to the challenge with focus and creativity. We listen intently to each client’s individual ideas and execute them into a finished product they are proud to show. We specialize in simple and sophisticated design, and take inspiration right from our backyard: New York City.
Robson received his B.F.A. in Graphic Design from the University of Kansas by way of Brazil. He has created award-winning graphic design campaigns for Hallmark Cards, Forbes Magazine, BusinessWeek and most recently for News America Marketing and the New York Post. He is passionate about modern architecture and furniture, plays the guitar and enjoys the Bossa Nova. He is not keen on New York winters.
Stephen holds a Master of Science degree in Marketing from NYU and has over twenty years of experience in sales and marketing of luxury hotel brands. He has been responsible for the re-branding of several New York hotels including, completely re-designing their websites and marketing materials. He is adept at creating strong marketing partnerships and public relations events. He reads a lot, feels very at home in restaurants and has a one-handed backhand just like his idol, Roger Federer.