La Fleur D’Harlem
AG2 Digital engaged with La Fleur d’Harlem at the onset of the COVID-19 pandemic, coinciding with the implementation of lockdown protocols in New York City. As with many enterprises in the region, our client experienced significant business disruption due to the global health crisis.
Key performance indicators showed a sharp negative trend across all channels. In-store foot traffic was eliminated, inbound call volume ceased, and website traffic declined precipitously. As a baseline for comparison, website visitation in March and April of 2019 was 339 and 310 users, respectively.
Our engagement with La Fleur d'Harlem began in May 2020. Tasked with reversing a severe business downturn, our initial step was a comprehensive local SEO audit. This diagnostic process quickly revealed foundational weaknesses in their digital presence. The audit concluded that the business lacked a Google Business Profile and had an insufficient number of local citations, which were the primary factors rendering them invisible within New York City-based search results.
Immediately AG2 Digital created an optimized Google My Business profile for la Fleur with plenty of photos as well as links to the website so that people could order flowers seamlessly.
We helped the owner to keep the profile current by posting updates, adding more photos as well as special activities and sales.
Within the same month, May of 2020 la Fleur increased their website traffic to 890 visits and in June of 2020 peaked at 1,110 an increase of 67% and 74% respectively.
In spite of the pandemic and the economic slowdown in New York City, our efforts and strategic planning dramatically increased the website traffic to la Fleur D'Harlem as shown in the graph below. Yearly website traffic went from roughly 6,000 in 2019 to 12,000 in 2020 a 50% increase, page views increased by 48%, and organic traffic directly from Google searches increased by 48% as well.
Hover over the dots to see the increase by numbers.
