Lowest domain trust in the field. #2 AI citation anyway.
Our client's product page carried the weakest domain authority of any vendor competing for its core search term. We rebuilt one page around what the platform actually does that its bigger competitors hadn't published. Forty-five days later, Google named it a top contender.
A challenger platform against a field 10 to 14 times its size.
Policy Administration Solutions sells pasBilling.Net, a billing automation platform for Property & Casualty insurance carriers and Managing General Agents. AG2 Digital handles the platform's digital marketing, working with the PAS team on visibility against incumbents with far larger referring-domain footprints.
In early 2026, Google's AI Overview for the platform's core commercial search term named three established competitors and mentioned five more. pasBilling.Net appeared in none of it, and every AI source link pointed to google.com instead of a vendor domain. We took that as the brief.
"[Pending: testimonial quote from the PAS team to be inserted before this page goes live.]"
Alexandros Tserkezos, COO · Policy Administration Solutions
What changed in 45 days.
| Signal | Before | After |
|---|---|---|
| AI Overview presence | Not present | #2 named contender |
| Source link position | 7 of 7 to google.com | pasolutions.com cited as source link #2 |
| Comparison table row | Absent | Dedicated row |
| Category label | None | "Best for P&C and MGA Flexibility" |
No backlink campaign ran and no off-page activity was reported during the window. The page carried the result at Domain Trust 36, the lowest score among the five sources Google cited.
Powered by VERA.
The rebuild was produced using VERA, a proprietary GEO content methodology that surfaces named operational specifics a client's competitors haven't published, then engineers a page around them for AI answer engines. For this project that meant a structured interview with the PAS technical team, which surfaced four claims no competitor page had made: configurable billing rules across direct, agency, and broker channels; automatic recalculation on mid-term endorsements; out-of-sequence policy handling; and an API-first, no-code architecture.
The technical detail. The entity scoring model and the complete citation-tracking data across the pasBilling.Net prompt set are part of VERA's production methodology, the same one behind every AG2 Digital GEO engagement.
Technical SEO, content, and now AI search, under one relationship.
PAS's engagement with AG2 Digital covers the standard B2B SaaS marketing work: technical SEO, content strategy, and competitive positioning. This project added AI-answer visibility as a layer on top of that existing relationship, using VERA's GEO methodology for the entity work specifically. Every vendor in this field could out-spend PAS on backlinks. None of them had published the operational facts this page surfaced, so none of them could be cited for them.
Want this for your business?
If your competitors are winning AI Overview citations you're not even in the running for, we should talk about what's on your page.
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