The Dental Boutique: AI Search Visibility Case Study | AG2 Digital
Client Work · Digital Marketing & SEO AG2 Digital manages The Dental Boutique's digital presence

Zero AI visibility to the #1 AI source link in 48 hours.

In March 2026, Google's AI Overview for our client's core search term named eight competitors and not The Dental Boutique. Two days after we rebuilt one page, the practice held the #1 AI source link. Within a month, it was named first in the answer itself.

48 HRS
To the #1 AI source link after deployment
31 DAYS
To #2 AI mention & #1 organic position
96%
Citation rate on the core search term
The Relationship

A single-location practice competing against multi-location chains.

The Dental Boutique is a boutique dental practice in Midtown Manhattan, offering SureSmile clear aligner therapy alongside general and cosmetic care. AG2 Digital handles the practice's digital marketing, working directly with Dr. Carlos Huerta on how the practice shows up in search against multi-location competitors with far larger footprints across the city.

In early 2026, that competitive gap showed up somewhere standard SEO reporting doesn't look: the AI Overview answer sitting above the organic results. Google's AI Overview for the practice's highest-intent search term returned eight source links, all of them competitors. We took that as the brief.

"[Pending: testimonial quote from Dr. Carlos Huerta to be inserted before this page goes live.]"

Dr. Carlos J. Huerta · The Dental Boutique

The Outcome

What changed after one page rebuild.

SignalBeforeAfter
Source link position8 of 8 to competitors#1 AI source link (48 hrs)
AI Overview presenceNot present#2 AI mention, named first (31 days)
Organic positionNot captured#1 organic (31 days)
Named credentialNoneSureSmile KOL designation cited verbatim

No backlinks were built and no off-page activity ran during the window. One page, rebuilt, was the entire lever.

How We Built It

Powered by VERA.

The rebuild was produced using VERA, a proprietary GEO content methodology that surfaces operational facts and credentials living inside a client's own knowledge, not on the public web, and engineers a page around them for AI answer engines. For this project that meant a structured interview with Dr. Huerta, which surfaced his SureSmile Key Opinion Leader designation and the practice's air-pressurized aligner fabrication technique, neither of which existed on any competing page.

The technical detail. The entity scoring model, the schema work, and the complete citation-tracking data behind this result are part of VERA's production methodology, the same one behind every AG2 Digital GEO engagement.

Talk to AG2 Digital about this for your business

What AG2 Digital Handles

SEO, design, and now AI search, under one relationship.

The Dental Boutique's engagement with AG2 Digital covers the standard work: local SEO, on-site technical health, and site design on Squarespace. This project added AI-answer visibility as a layer on top of that existing relationship, using VERA's GEO methodology for the entity work specifically. Clients don't need a second agency relationship to compete in AI Overviews. They need their existing marketing partner to add the layer.

AI answer surfaces are volatile and change as engines update and competitors publish. The figures above are point-in-time measurements pulled June 9, 2026. They describe what happened for this client in this window and are not a guarantee of future results for any engagement.

Want this for your business?

If your competitors are showing up in AI Overviews and you aren't, we should talk about what's actually on your page.

Yes, I Want This!