We like simple design; we think it helps keep your message clear. We believe design should be concept driven and engaging.
BRANDING / Website Design
HON. BARRY KAMINS (RET)
The Honorable Barry Kamins is a retired Supreme Court Judge and currently works for Aidala Bertuna & Kamins, Attorneys at Law. AG2 Digital was approached by Aidala Bertuna & Kamins to design a website about Judge Kamins, highlighting his new book New York Search and Seizure. The website was designed to target and educate an audience interested in the book’s subject matter as well as provide links to enable them to purchase it. This project was a collaboration between the Honorable Judge Barry Kamins, who wrote the content for the site, and AG2 Digital, which provided the design of the website.
CEA LEGAL P.C.
CEA Legal, P.C., a Manhattan-based law firm, enlisted AG2 Digital with designing and developing their visual brand identity. AG2 Digital created a compelling professional logo, with different versions that applied to the website, printed materials and social media. AG2 Digital also put together a bright and fun color palette, conveying warmth and trust in the brand. The images throughout the site and social media platforms utilize the hexagon, which mimics the main logo, bringing cohesiveness to the visual flow of the site.
PELUSO & TOUGER, LLP
Peluso & Touger, LLP approached AG2 Digital to update their logo and website, which had been created in the 1990s. AG2 Digital produced an entirely new and sophisticated brand design for the law firm, updated images and copy and made the site mobile-friendly. Peluso & Touger, LLP has developed a reputation as the law firm of choice for real estate, construction, commercial litigation, criminal defense and commercial transactions. Using this information, we emphasized architectural imagery throughout the site with blue and gold tones, color choices that the partners requested. All internal and external collateral materials were designed following the same guidelines.
Michael Weiner, Esq.
Michael Weiner, Esq. is a Business Litigation Attorney practicing in New York and New Jersey. Mike came to AG2 Digital in need of a visual identity for his practice. AG2 Digital’s Robson Teles designed a logo for Michael Weiner derived from his initials; the letters were stylized and then laid on their sides and connected to create a strong cohesive statement of trust and reliability. The blue "M" represents wisdom and truth, while the red "W" is associated with strength and determination. The colors and angular nature of the logo were used throughout the website design and all of his marketing materials, letterhead, forms and business cards.
PA Solutions specializes in state-of-the-art automation solutions for insurance carriers, and needed to be branded as such. AG2 Digital created a website with the look and feel of technology through the use of color, images and typefaces. The logo design was a hybrid of the existing logo and a new fresh typographic approach. An additional part of the branding was the creation of product icons. Every icon was developed to not only enhance the sections of the site, but also to emphasize the technology aspect of the business. Color choice on this branding project was of great importance; AG2 Digital wanted to highlight the green from the logo to contrast with the blue and yellow used in other parts of the website. All collateral materials and social media platforms have the same technology feature.
BERKMAN FINANCIAL had changed its name and wanted a visual brand identity to convey both a new company and message of authenticity and professionalism. The goal was to convey trust and strength as well as to gain and maintain clients. Keeping this in mind, AG2 Digital designed a new logo, updated the website and created client-driven marketing collateral and branded social media platforms. We also created a cohesive visual work environment by bringing the logo and branded design elements into the office’s front entrance and work spaces.
SINGER, McKEON INC.
SINGER, McKEON INC. sought a new visual brand identity to coincide with a recent name change and the opening of a new location. As one of the premier tax and accounting firms in New York, it was important to create a brand that conveyed trust and professionalism. AG2 Digital created a new logo, designed and developed a new website and designed all of their in-house collateral and social media platforms. We also initiated an email marketing campaign to announce the new location and the name change.
PrideLife takes a fresh approach to the domain registration business. As the first LGBT-certified registrar in the world, they focus on highlighting the uniqueness, availability and benefits of domain names that celebrate all forms of diversity. AG2 Digital led the visual branding efforts for this concept by designing a modern and strong logo that incorporated the rainbow colors of the LGBT Flag. The branding conveys the vibrancy and strength of the LGBT community through the use of the colors and brush strokes within the rainbow flag. Throughout the website, the colors and images representing the LGBT community are constant.
Chappell Styling & Tailoring
Chappell Styling & Tailoring provides clients the opportunity to experience custom suiting and alterations of the best quality. AG2 Digital wanted to make sure this message was translated into their branding project. As styling and sophistication are part of their brand, our approach was to use large, studio-taken photographs and complement them with beautiful colors and typography. Colors were derived from the exquisite fabrics presented on the site and the typefaces used were light with rounded strokes to pull the composition together. Business cards were printed in silk stock with spot varnish to elevate the brand.
GrowTheory’s aim is to guide corporate leaders and entrepreneurs on how to grow and thrive in their chosen paths. GrowTheory coaches its clients to perform at a higher level while living more fulfilled, less stressed lives. Executive Coach Barton Warner comes from a corporate background. AG2 Digital created the brand identity around that concept within the company’s website, using abstract images that played a major role in the visuals without taking away from the content. The logo plays with building blocks, evoking the idea of elevating through guidance. The aubergine color on the logo as well as on the site signifies elevation of thoughts and calming of the mind.
McMahon Chiropractic entrusted AG2 Digital with its rebranding efforts in the hopes of attracting clients who prefer a holistic approach. To give the practice the feeling of being in a spa, we incorporated images, colors and typefaces to convey the sense of relaxation and calm when at McMahon Chiropractic office. The client also requested for AG2 Digital to revamp all of their social media. With the website optimized, we continue to work closely with the client on a new digital marketing strategy, providing SEO, PCC, social media posting, blogging and video content.
RED CARNATION FLORAL
Red Carnation Floral is floral design studio proudly serving the Manhasset, NY area and specializing in floral arrangements for the home, business and special events. Red Carnation Floral design studio requested for AG2 Digital to convey a minimalist look as well as a simple logo for its visual brand identity. The color red was implemented throughout the typeface of the site. A photo of a red carnation was placed on the main banner of the site along with a type treatment mimicking the logo. The website is simple and colorful, with a primary focus on the floral arrangements done by the design studio.
David Thiergartner Interiors is an award-winning Manhattan-based interior design company with clients in New York, San Francisco, Atlanta, Scottsdale, Newport Beach and Los Angeles. David came to AG2 Digital for a complete rebranding of his logo, marketing collateral, website design and social media platforms. His aim was to expand his target market by reaching a younger clientele. AG2 Digital developed a clean, minimalist website design that showcased his portfolio, a vibrant contemporary logo and cohesive social media platforms.
Baby Sitters' Guild
Baby Sitters' Guild wanted their website and marketing materials to reflect care and trustworthiness as well as maintain its traditional persona. The company was founded in 1940 and incorporates a logo that depicts an illustration of two children from their original logo design. AG2 Digital updated this image by giving it a minimalist and simple design, adding a light serif typeface so that the image can maintain its traditional feel while appealing to a younger audience. AG2 Digital suggested a manipulation of the photographs and the addition of a hint of color. AG2 Digital used the same technique to design electronic forms, rate cards, brochures, letterhead and business cards.
NYC Horse Carriage Rides
NYC Horse Carriage Rides, a small family-owned and operated business, came to AG2 Digital with a variety of branding and technical concerns. Over the years, they had created multiple website names, social media accounts, email addresses and business listings, all with different names and visual identities. Our first objective was to build a single brand identity by creating a strong logo and a website that highlighted their strengths and personalities. AG2 Digital shot a small video and took many photographs in Central Park for the new site, while instructing them on using video in their day-to-day marketing efforts. We assisted them with closing and merging all of their old domain names and social media platforms, and made sure they were branded according to the new website. NYC Horse Carriage Rides have expressed that the growth in their business was felt immediately and exponentially due to the rebrand.
OZMA Advisory supports leaders and their teams in growing their business by creating a company culture focusing on solid people strategy, talent management and employer leadership. The branding was inspired by this business concept. Inside of the "O” is a subliminal crown, symbolizing royalty. Ozma is a princess from the Wizard of Oz, and has a special meaning to the client; Ozma was an exceedingly generous and compassionate ruler, who never resorted to violence and who does not believe in demeaning her worst enemies. The logo was designed using soft colors and a sans-serif typeface to illustrate Ozma’s kindness and altruism. The color palette of the logo was used throughout the site.
la fleur d'Harlem
la fleur d'Harlem owner Louis Gagliano contacted AG2 Digital to create a new brand identity for the company, after opening his second floral shop in Harlem. As the new store would have one wood-paneled blue wall, Louis asked us to incorporate the blue color into his branding materials. The texture and color of the wall became the background for the logo, website design and business materials. The logo was created with a combination of classical and contemporary typefaces, and utilizes the "U" in fleur as a flower vase to hold two simple flowers. The new logo and color palette was used to design and create the storefront awning, t-shirts, business cards, postcards and invitations for the opening night reception.
OLD MAN ARTIST
As OLD MAN ARTIST uses an online store to build and sell his artwork and stationery, it was imperative that the website design immediately connect the user to his style of art. We created a site centered on his minimalist, illustrative aesthetic, intended to communicate his unique sense of humor and whimsy. His artwork is front and center on the landing page of the website, and is built on the bones of an easy-to-use adaptable virtual store. AG2 Digital also helped Old Man Artist create a brand image by building social media platforms that were consistent with his website design and artwork. We continue to work with him on designing and implementing social media campaigns, which are used to drive traffic to his website.
Erina Polovets Interior Design
Erina Polovets Interior Design, a new Interior Designer Company in New York, was eager to create a brand identity that reflected her taste in contemporary luxury design, architecture and art. Erina wanted a warm color palette for her website design, incorporating red, burgundy and brown. Inspired by traditional interior design boards, we created a design for the landing page of her website using a collage effect of images from recent projects completed by the firm. AG2 Digital used the same collage effect on all of the social media platforms for the company. We also created a simple and contemporary logo, so as not to compete with other design elements on the website.
NEW YORK POST
AG2 Digital's Robson Teles, formerly the Creative Director of the New York Post, was tasked with rebranding the marketing department and all of its collateral material. He revamped the New York Post logo and created a new media kit for both the New York Post and Page Six, redesigning all of the presentation templates, sales kits, the New York Post Identity Guidelines as well as the promotional material for Alexa Magazine and its website.
Real Estate Broker Jeff Gardner of the Corcoran Group contacted AG2 Digital for assistance in selling a luxury three-bedroom private triplex home in Brooklyn. We designed a contemporary visual branding piece in the form of a tri-fold brochure, which contains sharp, professional images and photography. Our challenge was to find a compromise between Jeff’s need for a strong visual impact and the style guidelines of Corcoran Realty Group. We created three versions of the brochure for their consideration, and both parties were elated with the outcome. Corcoran is considering using the AG2 Digital design format as a permanent template for other properties.
NEWS CORP - NEWS AMERICA MARKETING
News America Marketing, a division of News Corp and a returning client, was so happy with the work that AG2 Digital did on their Super Bowl L event that they requested for us to play a much larger role in their plans for the Super Bowl LI event in Houston, TX. The weekend of functions included parties and receptions as well as the Super Bowl LI game. AG2 Digital was asked to design signage, name tags, invitations, packages, posters, moving images, mobile applications and the itinerary brochure. AG2 Digital presented three original concepts that included a logo for each. Once the client chose the theme, AG2 Digital designed, printed and created all of the digital work for the event within both a tight budget and time constraint.
NSU Art Museum Fort Lauderdale
The NSU Art Museum Fort Lauderdale came to AG2 Digital through DOSMKT to create a print and online advertising campaign that would be displayed everywhere, from local lifestyle magazines and the website to airport signage and banners at the entrance to the museum. The campaign's goal was to attract locals and tourists to the institution by communicating the ease of location and proximity to other attractions. AG2 Digital designed a simple, yet elegant and image-driven campaign that conveyed that the museum was in a quiet easy-to-access location. AG2 Digital was then tasked with creating promotional material for two exhibitions: The Movement by Bob Adelman and William Glackens presented by the Sansom Foundation.